With the role that social media is playing in the current society, a brand or a company needs to set up a presence on the different platforms, Twitter included. And this is not just about putting in place a wishy-washy account. First impressions matter. You have to set up an account that will the market by storm. Your account should represent your brand’s mission and purpose and most importantly, be able to convince a client/customer to follow your account or purchase your products and services.
If you are wondering how to use Twitter for business and marketing your products and services, this is the right place for you.
A profile and header photo
On social media, users are prickly clients. They typically assess every element about an account First up on the list is the profile photo. This is a visual representation of what the company stands for. If you have been on Twitter before, you know that the photo is supposed to fit in the circular space. Therefore, you should make the necessary arrangements. In addition, it is recommended that the ideal dimensions for your photo be 400×400 pixels.
There is also the header photo to think about. The header photo should be cognizant of the changing social landscape and also change following new campaigns or products. This allows your Twitter account to have an exciting and fresh look every time.
Display and account names
The difference between the display and account name is the @ sign. The account name comes after the @ sign and is unique to each Twitter account. The maximum number of characters allowed for your account name is 15 characters. And the best practice is that your account name should be related to the official name of your business.
The display name is temporary and can be changed at any whim. However, it is recommended that the display name also be linked to that of your business and brand. The maximum number of characters allowed is 50.
This is where your creative juices are required. With only 160 characters to use, you are required to introduce your brand or business and pitch your services and products to the world. You need to effectively inform people of what you do.
In your Twitter Bio, you should also add a link to your website and also your location. To track your rate of success, you can make use of customized applications.
The pinned tweet
When followers go to your account, the first thing they will see is the pinned Tweet. Think of it as your focus. It could be an ongoing promotion that you have. This is a message that you would like to highlight. You should keep a pinned Tweet for about 6 months before changing it up.